Sometimes it pays to be "nosy"

Okay, not *exactly* nosy, but when I'm in line at the grocery store, I almost always look over what the people in front of me and the people behind me are putting on the belt at the checkout. Often times I find products I had no idea existed by doing that.

Today, there was a woman with a toddler behind me who was buying some Daiya Cheese Blocks. I'd never seen those before, just the shredded (I don't often get Daiya cheese... since I can have the goat and sheep milk cheeses, but sometimes it's not a bad substitute to use) and asked how she liked it. Turns out the little girl can't have any dairy and LOVES being able to have blocks of cheese (and not just slices or shredded) just like everyone else in the family.

I happened to be buying a box of Earth Balance Vegan Macaroni & Cheese (because that stuff is *awesome*) and asked if they'd tried it. Turned out she'd never heard of it... and also hadn't known about Earth Balance Vegan Cheddar Squares (the store had only just started carrying them about a week ago (totally my fault... I've been bugging them for over a year about it, got fed up and bought five boxes when we were in Texas last month, so of course now they started carrying the stuff locally)).

End result: She went running off on a mad dash through the store to get macaroni & Cheese and a box of vegan cheddar squares. I predict a VERY happy little girl in the not too distant future.

Crossposted from my Livejournal