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SCI FI Channel to Change Name to SurgeTV

ETA: Some people on Whedonesque are saying this may be a hoax... And I just barely hit the link again for the original press release, which is no longer pointing to an article, just to the hosting website. Hmmm.

EATA: More info on the hoax (thanks for the link [livejournal.com profile] telaryn!)


Some of the pertinent bits, as posted on [livejournal.com profile] whedonesque:
"Effective November 1, 2006, the SCI FI Channel will change their name to SurgeTV, to reflect the changing demographic thrust of the successful long-running cable channel. In addition, deals are currently working out to bring back ECW for a three-times a week run in prime time, as well as reruns (Pre-WWE) of professional wrestling events"

Wrestling?!?!? WRESTLING?!?!!? As if there isn't enough of that over on seven or eight other channels. Sheesh.

Oh, but it gets better...

"While much of the original programming the SCI FI Channel has produced will remain on air through the next year, SurgeTV expects sweeping changes to the network, shifting away from the so-called "nerd" demographic."

Yeah, well, screw you, too. And the marketing advisors you rode in on.

Date: 2006-08-24 03:32 pm (UTC)
From: [identity profile] mlgm.livejournal.com
I'll second the April's Fool joke, what are they thinking? Doesn't Spike TV already have the redneck market? I wonder if BSG and such will suddenly show up on USA Network, which is also owned by Universal.

Date: 2006-08-24 03:38 pm (UTC)
From: [identity profile] fenchurche.livejournal.com
Actually, it's now looking like a hoax of some sort, though it was a pretty good one, if it was -- the site it was on looked professional, the article was well-written and sounded like the sort of thing marketing departments would come up with.

Date: 2006-08-24 03:45 pm (UTC)
From: [identity profile] mlgm.livejournal.com
Yeah, someone else told me the thinking is disgruntled SG-1 fans; but after ten years? I'm thinking there is no reason to be bitter.

Date: 2006-08-24 03:48 pm (UTC)
From: [identity profile] fenchurche.livejournal.com
Yeah... I know it's easier to have this attitude when you're not a fan of the show, but they did get a nice long run, and they've still got a spinoff going strong. They did do a good job on the hoax press release though, it read very much like something you'd expect out of a marketing department.

Date: 2006-08-24 04:37 pm (UTC)
ext_15118: Me, on a car, in the middle of nowhere Eastern Colorado (Default)
From: [identity profile] typographer.livejournal.com
The site it was on was professional.

It's just a site that fell for the hoax.

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